Technology has drastically changed the marketing strategies of many businesses. Everything from social media to the smart phone explosion has provided many of opportunities for businesses to reach customers. Having a QR Code is a great way to promote and market your business. I recently had a few people inquire about the QR Code placed on my business cards. QR Codes are easy to create and will not cost you anything.
What is a QR Code
A QR Code, short for Quick Response Code, is a 2D barcode that can be scanned with a smart phone, tablet, or iPad. When someone scans a QR Code with their smart phone, they can be directed to website a url, email, phone number, video, SMS text message, V-card data, or just plain text. In order for someone to scan a QR Code, they would need to download a QR Code Reader App on their smartphone.
There are several free QR Code Readers available, including Google Goggles and Microsoft Tag. Once a QR Code Reader is downloaded, you will simply open the app and point your camera towards any QR Code. The reader will recognize the code and display the information.
Where Can QR Codes be Placed
QR Codes can be placed on business cards, T-shirts, product packing, storefronts, labels, menus – literally anywhere. I have seen QR Codes on clothing, cereal boxes, and book covers. A QR code is a way for your clients and customers to easily obtain more information about you and your brand.
How to Create a QR Code
There are several great QR Code Generators available online. I use Kaywa to generate my QR Codes. With Kaywa, creating a QR Code is very easy, and you are able to create up to five QR codes for free.
Let me know if you are already using a QR Code for your business. Where are you directing your clients and customers? Has your business benefited from using QR Codes?